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Search Network Total is any search that involves a network. A network can be comprised of any organized category and is considered a separate group such as a cartoon network, movie industry network, or say a cable network.

Search Network Total is designed to capture a total feedback within any particular group or network. This information is being constantly gathered and processed for a variety of reasons.

Take the Nielson Ratings for example. This is a perfect example of search network total and how and why it is used. By tracking a given network of viewers or users, the data or total can be used to alter market exposure or viewer choices.

The benefits of a search network total can help reduce wasted advertising or improve on market distribution for a better return on advertising dollars.

Data collection is divided into several useful categories to better understand what search network total provides.